Overview

Octolift documentation

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What Octolift does

Shoppers increasingly ask an AI assistant what to buy instead of typing into a search box. ChatGPT, Gemini, Perplexity, Microsoft Copilot and Google's AI features answer with products they can find, understand and trust. Octolift shows you how ready each of your products is for that, in a score from 0 to 100, then helps you fix what holds it back. This is sometimes called answer engine optimization (AEO) or generative engine optimization (GEO); we just call it getting recommended.

How it works

  1. It reads the product through Shopify. Title, description, product type, category and category fields, variants, media and availability, exactly as your admin holds them.
  2. It asks Shopify's global AI catalog. Shopify maintains the product catalog that AI agents query through its agentic commerce tools. Octolift queries it the way an agent does: is the product there, what does the catalog say about it, and where does it rank for the questions a shopper would ask.
  3. A language model judges the text and writes the fixes. One fixed model rates every description and title so scores stay comparable. When you ask for suggestions, the model you chose writes them, keeping your facts and inventing nothing.

Everything happens inside the Shopify admin. Nothing is written to your store until you approve a specific change.

What you see

AI visibility score

One number per product, built from Listing quality (what you write) and Agent readiness (what the AI catalog returns).

Score breakdown

Every check with its points, the evidence, and what would earn the missing points, with links into Shopify where a fix lives there.

How AI assistants see your product

The selling points, features, specs and attributes the catalog has extracted, with the gaps marked Not specified.

How shoppers find you in AI

Shopper questions run as live searches per country: your rank in the top 10, the product that wins, and questions you choose to track.

Improve with AI

A rewritten description, alternative titles, category and category field suggestions, each shown next to the current value and applied only when you save.

Agentic sales

The orders AI assistants placed or referred, from Shopify's own analytics, for the store and per product.

Products

Your catalogue with scores in five views (Needs work, Improved, Analyzed, Not analyzed, All), so the next product to work on is always at the top, plus each product's change history.

Plan and model

Your allowance, when it renews, and which language model writes your suggestions.

What Octolift deliberately does not do

Who it is for

Any Shopify merchant who wants to be recommended when a shopper asks an assistant for a product like theirs: brands with a catalogue worth explaining, stores whose products have specs that assistants compare, and anyone who has noticed AI assistants in their sales channels and wants more of it. It works on every Shopify plan.

Need a hand?

Open Support in the app menu to chat with us, or email support@craftshift.com. Tell us your store URL and the product you were looking at and we will pick it up from there.

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