Octolift takes a few minutes to set up. There is nothing to install in your theme: the app reads your products through Shopify and shows you, inside the Shopify admin, how AI shopping assistants see them and what to change.
Install the app from the Shopify App Store. Shopify shows you the permissions Octolift asks for (they are explained on the Data and privacy page) and may ask you to pick a plan; if you skip that, you are on the Free plan, which is enough to see how the app works. You can change plan at any time from Plan.
Octolift then opens inside your Shopify admin. On your first install you also receive a short welcome email; reply to it whenever you have a question.
On the Home page press Analyze products and pick a product. The analysis page opens with:
What ChatGPT and Gemini answer to a shopper's question has its own page (AI rankings), and the sales AI assistants bring you have theirs (Agentic sales).
A scan usually takes about ten seconds, and the result is saved to your product list the moment it is ready, so you can leave the page and come back to it. Scoring is included in every plan, so analyze as many products as you like. See How scoring works.
Press Improve with AI on the analysis page. Octolift writes a better description, up to three titles, and suggests category fields (and a category when one is missing or looks wrong). Each suggestion sits next to what you have now, with the points it is expected to earn. Pick the ones you want, edit them if you like, and press Save, or take them all at once with Apply all suggestions, which lists what it will write and asks you to confirm. Nothing is written to your store until you do one of those.
The first time you analyze a product, that product is counted against your plan, once and for good; everything after that, including this, is included. See Improve with AI and Plans and what they cover.
Open AI rankings. Press Generate questions and pick a product to get the questions shoppers are likely to ask about it, or type your own question and press Check: you see where your store ranks in the Shopify catalog, which product wins instead, and what ChatGPT and Gemini answer. The question is added to your list, where you can check it again later. If you ship to several countries, pick another market in the country dropdown to check it there. See AI visibility.
The Products page has four views: Analyzed, Needs work (analyzed, weak or critical, nothing applied yet, weakest first), Improved (a change was applied) and All products. Search by title, filter by rating, and from any row open the product's analysis or its Improvements, the changes you applied, each with an Undo button. To take several products at once, press Analyze products and choose a collection or all products. When a change you applied raised the score, the row shows the score before and after.
The Plan page shows how many of your plan's products you have analyzed and how many of its questions you have used. A product counts once, the first time you analyze it, and covers everything you do to it after that.
| Menu item | What you do there |
|---|---|
| Home | Analyze a product, see the sales AI assistants brought you in the last 30 days, and your plan at a glance. |
| Plan | Your plan, how many of its products you have analyzed, and how many of its questions you have used. |
| Products | Your catalogue with scores in four views (Analyzed, Needs work, Improved, All products). Search by title, filter by rating, open a product's analysis or its improvements from any row, and analyze several products at once. View activity shows what happened to your listings in the last 30 days. |
| AI rankings | Check where your products rank for the questions shoppers ask AI assistants, keep them in your list, and generate new ones. |
| Knowledge base | What AI assistants answer about your store, and draft answers for the questions it cannot answer. |
| Agentic sales | The sales, visits and orders AI assistants brought you, by assistant and by product. |
| Settings | Your store policies and the addresses Octolift emails go to. |
| Support | Chat with us, read these guides, and search the FAQ. |
Open Support in the app menu to chat with us, or email [email protected]. Tell us your store URL and the product you were looking at and we will pick it up from there.
What Octolift does, how it works, what you see on each screen, and what it deliberately does not do.
The two halves of the AI visibility score, every check and its points, the rating bands, and when a product is scored again.
What the suggestions cover, the rules they follow, how applying a change works, and what is written to your store.