Shopify maintains a global product catalog that AI agents query through its agentic commerce tools. When an assistant looks for products to recommend, this catalog is what it searches, and its copy of your product is what it quotes. Octolift asks that catalog the way an agent does, so what you see is what an assistant has to work with.
This panel on the product analysis page shows the summary the catalog has built for your product from your content, the summary AI assistants read:
The catalog infers all of this from your listing, so a Not specified is a gap worth filling in the description or the category fields. If the product is not in the catalog yet, the panel says so (the score breakdown lists the usual causes); if the catalog could not be reached, it asks you to scan again.
On the AI rankings page, rather than guessing keywords, Octolift writes a handful of search phrases a shopper might type for a product you pick (Generate questions), from its title, product type and category, in the main language of the country being checked. Each phrase is then run as a real search against the catalog, for a shopper in that country, and the top ten results are read. The same question is also put to ChatGPT and Gemini. For every question the table shows:
The suggested questions are refreshed weekly; a ranking is reused for a day and checked again after that. Ranking mixes many signals: listing completeness, popularity, buyer engagement and brand recognition. Completeness is the part you can improve directly, which is what the score breakdown and Improve with AI are for. The rest builds over time.
The catalog answers per buyer country and shipping destination, and shoppers phrase things differently per market, so a rank is always for one country. Octolift defaults to your home market. If your store ships to more than one country, a country dropdown sits at the top of the AI rankings page; pick a market and the generated questions are written in that market's language and ranked there. Questions asked in one country are kept separate from another.
Type any phrase a shopper might ask and press Check. It runs the same live catalog search for the selected country, adds the question to your list and asks ChatGPT and Gemini, then shows a result card with your rank, the winning product and each assistant's answer as it arrives. Use it to test the exact wording your customers use. Each question you ask uses one of the questions your plan includes; asking one that is already in your list uses nothing.
Every question you ask stays in your list for its country, with its catalog rank and the assistants' answers. The list is checked for the whole store, not for one product. Press Check on a row to ask again: on a paid plan a question can be checked once a week, and the row shows the date of its next check. Turn on Check weekly to have each question checked once a week for you. On the Free plan each question is checked once. Press the remove icon to take a question off the list; its place comes back when your plan renews.
Octolift asks ChatGPT and Gemini your questions and shows what they recommended, but it does not turn their answers into a fixed position. A single API call answers differently from the consumer product, is not deterministic between runs and varies by country, so such a number would look precise while meaning nothing. The rank Octolift reports as a number is the one in the Shopify catalog, which is both repeatable and yours to improve.
Octolift also does not crawl your product pages or your theme, read structured data from them, or measure page speed. Every check reads your product through Shopify and the catalog.
Open Support in the app menu to chat with us, or email [email protected]. Tell us your store URL and the product you were looking at and we will pick it up from there.
The two halves of the AI visibility score, every check and its points, the rating bands, and when a product is scored again.
What AI assistants answer about your store itself, the questions it leaves unanswered, and how to write answers that are saved in your own store.
The sales AI assistants brought you: which channels count, how they are attributed, and when the card is hidden.